Connecting Over Tacos and Loans
In a bold and playful outreach, NEXA Lending's ad campaign cleverly blends humor with business, capturing the attention of its audience with the intriguing question, 'Who are you?' This approach directly speaks to the lurking followers who remain silent on social media. The design combines elements like tacos and houses, bringing a light-hearted yet direct appeal to those in need of financial assistance or simply craving a fun conversation.
Jonathan Leidel, the Producing Branch Manager featured in this vibrant ad, effectively invites potential clients to engage, whether it's about securing a loan or sharing their love for tacos. The layout is aesthetically pleasing with pastel colors and casual graphics of tacos and houses, making the financial theme approachable and less intimidating. It's a smart strategy that seeks to break the ice and convert those dormant followers into active connections by addressing common interests and needs.


